Why Buy from Secor CDJR?


Secor's Auto Group upholds the highest industry standards when delivering complete and satisfactory service. Our service department uses factory authorized parts and up to date techniques. We assure our customers that safety and quality are our top priorities! Convenient online service appointment scheduler is available to our customers. Our friendly service staff is available to answer questions and schedule appointments.


Secor's employees have dedicated more than thirty years to serving our customers and their families for generations. This dedication ensures a personalized vehicle purchase or repair experience. Our employees listen and understand your needs and are here to help you purchase or service the vehicle of your dreams. Our employees are continuously developing long lasting relationships with customers.


Secor's Auto group is dedicated to serving the communities of New London County by supporting the following groups. We sponsor and work with members of The Garde Arts Center in New London sponsoring yearly film festivals. TVCCA's Meals on Wheels program, The Humane Society pet food and supplies drive, The Homeless Hospitality Center's annual walk to end homelessness, The Gemma E Moran Food Bank food drive, New London Landmarks, New London Rotary Club, New London Lions Club, Local School and Sport sponsorships, New London Historical Society, Martin Luther King scholarships, Chamber of Commerce of Eastern CT, etc.


Secor's Auto Group extends a variety of purchasing and scheduling options to our customers. We are open six days a week and believe in providing a seamless buying experience in person, on-line or otherwise for new, used, and certified preowned vehicles. We offer online scheduling for easy access to our service departments. We are dedicated to raising your level of confidence in a process that offers satisfaction in the overall buying or repair service experience.


Secor's Auto Group and the Secor family have been working with customers and serving the New London community for more than thirty-five years. Charlie Secor has been running the dealerships located along Broad St. in New London, CT. Vehicle makes include Saab, Volvo, Subaru, Chrysler, Dodge, Jeep, Ram, and Lotus. Cars, trucks, SUVs, gas, hybrid, and electric vehicles can be found at our locations. We are here for you and your car needs for many generations to come!